K. Penning B.V. is an operating company. In addition
to its trade activities such as the purchase and sale of cut flowers and indoor and garden
plants to customers in Germany, the company specializes in a number of added
values that specifically target the retail trade specialized in products other than
flowers and plants, e.g. the grocery store.
For flowers and plants, we specialize in the delivery of complete shop and sales
concepts as well as the well-conceived product and distribution concepts developed for
and in cooperation with a specific chain business. The common objective is to make flower
and plant sales a resounding commercial success.
Our company is in its element for service merchandising and rack-jobbing systems, as well
as deliveries on consignment to chain stores. We have been involved in these systems on a
daily basis since our company was founded in 1995.
Of course, in addition to this marketing specialty, a high purchasing and product level is indispensable in acquiring a strong market position. We excel in this: our key to
success derives from our high quality, freshness and shelf-life norms coupled with a
suitable price for the consumer.
Targeted purchasing for a specific account and our unique and wide range of products serve
to meet the desired purchasing and product level.
A hundred nurserymen, who sell through the Dutch auctions, form the (ground) source for
Fashionable and trendy pots, vases, ceramics and packaging materials such as foils,
covers, bows/ribbons, cards and (home) labels are added to the product thematically / by
occasion or as part of a product line to provide the customer with a distinctive product.
Technology is also a key factor in our operations: IT applications developed and
implemented by our staff for logistic systems and (shop) bar coding including
in-store bar coding serve to meet the present and future requirements of the
As a company / business unit that is small, highly flexible and expedient, we are in a
unique position to offer an efficient organization completely focused on and
tailored to a specific account.
For fresh goods, you can take particular advantage of this targeted and efficient way of
Our company philosophy and methodology consist of conceptual thinking and operation.
In terms of company morale, we value professional dealings with our contacts such as
customers, suppliers, transporters, and their personnel as well as consumers/organizations
and government; moreover, we never lose sight of environmental aspects and social
Interested in this company profile as potential supplier?
Feel free to contact us, without obligation, for an offer / business plan, practical
demonstrations, information and/or delivery of sample items.